Creating the perfect balm and listing it online is just the tip of the iceberg.
It is possible to build an entire business on JUST lip balm if you implement the following strategies:
- Bundling lip balms together to make gift sets and bulk orders
- Offering custom label services
- Subscription boxes
- Selling in person at boutiques & fairs
- Selling on Instagram
- Working with influencers
- Providing as a promotional item
Sell Your Handmade Lip Balm via Ecommerce
One of the most convenient ways to sell your handmade lip balm (especially if you’re a stay-at-home mom like me!) is through ecommerce and marketplaces such as Etsy, Shopify, and Woocommerce. You can easily build a whole website just with lip balm alone – that’s how my own natural skin care shop on Etsy started!
By making different sizes of bundles and gift sets, you can quickly make multiple listings with just a few scents of lip balm. Below are six different ways you can market and sell with different price points.
Sell Lip Balms Individually
People LOVE lip balm, and once they find a favorite, they’re typically loyal customers for life. It’s amazing how many people purchase just one lip balm at a time, even when the shipping can be as much as the tube.
Individual lip balms are also are a great price point for add-ons to get to a free shipping purchase minimum.
Sell Lip Balms in Bundled Sets
The possibilities for selling lip balms in gift sets are endless. In my shop, I carry sets of 2, 3, 6, and 10 where customers can mix and match the scents they would like.
Sell Lip Balms Ready to Gift in Bulk
Convenience sells. No doubt about it. Offering your handmade lip balms already packaged and ready to gift could be a game-changer for your shop.
I make and sell these boxed-up natural lip balms in sets of 10, and they have been popular for teacher appreciation gifts, coworker gifts, wedding and baby shower favors, and stocking stuffers.
Offer Personalized Labels for Your Lip Balms
Businesses love adding their company name and contact information to custom promotional items like lip balm, brides love favors with their names and wedding date, and baby shower favors with the little one’s name is always a win.
Consider Lip Balm Subscription Boxes
If you have 12 scents of lip balm (or more), you could create a subscription box for one scent per month shipped to your customer…or two scents a month for six months…or three scents a month for a quarter…
Create Gift Sets with Your Lip Balm + Other Products
Adding products together to make gift sets is a very attractive way to sell your handmade lip balm, and it’s an easy way to add more listings to your website without having to recreate the wheel.
Sell Your Handmade Lip Balm in Person
Sell Your Lip Balm at Craft Fairs
Be sure to pass out business cards with your website information on them so that your visitors can still purchase from you at a later date. This is also a great time to collect email addresses from interested patrons, so be sure to have a signup list available so that they can be contacted about future events or online sales.
Sell Your Lip Balm at Farmer’s Markets
If this idea is intriguing to you but can’t manage the time commitment, see if there is a complementary booth that would like to partner up and trade off every other week. Another option is to lease out a corner of someone else’s booth if they’re willing to let you sell your handmade lip balm on a mini display. Your products are there but you won’t have to be!
Sell Your Lip Balm in Local Boutiques
When you visit a boutique to pitch your line, make sure that you have a linesheet, samples of your products to leave with whoever makes stocking decisions, business cards, and inquire about the best way to follow up. You’re selling your brand to another business owner – be professional and memorable!
The natural lip balm recipe that earned us our first 10k in ecommerce sales!
- Organic Lip Balm Base Recipe
- 21 blends, scented naturally with essential oils
- Direct links to the supplies & ingredients you need to create this recipe
- Access to our private Mompreneur’s Mastermind
Sell Your Handmade Lip Balm on Social Media
Sell Your Lip Balm on Instagram (#taptoshop)
You are less likely to convert your reader into a customer if they have to click around. The ‘tap to shop’ feature allows you to link products in your Instagram post to your ecommerce site without redirecting your reader to your profile.
IMPORTANT: You only get one chance to apply for this feature. Be SURE to do it right the first time, or you won’t ever be able to have this feature on your account. Check out Alex Tooby’s video on how to set up a shoppable Instagram feed.
Work with Influencers to Sell Your Lip Balm
Social media influencers share your product on their feed in exchange for either free merchandise or actual $ compensation. Their requirements largely depend on their number of followers.
Market Your Lip Balm on Pinterest
Pinterest is a visual search engine (not really social media) and is growing at exponential rates. The opportunities to get yourself and your product line in front of new customers with an attractive pin are greater than any other platform right now.
I’ve been using Tailwind (a Pinterest scheduling tool) to promote my natural skin care line for years, but I actually didn’t start seeing results until I changed my pin designs with the help of the Viral Pin Formula ebook. The suggestions in this book had me redoing my entire branding color palette and fonts. Well worth the cost.
The images you post on Pinterest are the #1 key to success, so if you are not great at design (even with the help of the above book), I highly suggest investing in a set of proven pin design templates like these to get the most bang for your buck.
Pinterest is a long-term game (about 3 months before seeing growth), but the life of a pin can last up to 2 YEARS (compare that to a 5 hour life for a Facebook post!).
Need help with your Instagram?
I spent years trying to find ‘my audience’ on Facebook, only to discover they were hiding in Instagram Land the whole time! Instagram Ivy League was a GAME CHANGER for my brand.
Other Ways to Sell Your Handmade Lip Balm Online
Apply to Sell Your Lip Balms on TheKnot.com
If you enjoy working with customers closely, then connecting with brides is a super personal way to sell your handmade lip balm. Etsy has categories specific to weddings and favors, but you may actually see more traffic from a site called theknot.com.
The Knot is a website for everything wedding, from venues to dresses to favors to food. The ‘local’ search is its greatest asset and where you can get some solid leads to sell your balms as favors.
Promote Your Lip Balm on a Blog
One of the best long-term marketing tools for your handmade business is to start a blog. Though time intensive to set up, a blog is a guaranteed piece of the internet that is YOURS and is valuable in sending people directly back to the links you share.
As a natural product maker, there are infinite things for you to blog about: tutorials for others to learn how to make thier own products, how to raise a natural family, best ingredients and supplies for a handmade shop, how to use natural products in your home, all things skin care, etc.
It actually took me three tries to start a blog the correct way because I tried to teach myself (I’m stubborn). I invested in the Blog by Number eCourse and was FINALLY able to start directing traffic back to my Etsy shop.
That being said, creating a blog is a well worth the effort. You’ll have to grow it slowly if you have littles at home and an ecommerce store to run. But empires are built brick by brick, and what you can create even in a year’s time will pay off in the long run as an avenue to direct traffic to your shop and also earn you some passive income.
Grab the Blog by Number Ebook
Intrigued by the idea of adding a blog to your product line but can’t swing the cost of a course right now?
The ebook version of Suzi’s blogging course is a fraction of the price if you don’t need step-by-step video instruction!
(Download on any mobile device or desktop)
Provide Your Handmade Lip Balm as Promotional Items
It’s a numbers game! Get your lip balm into the hands of all the people, and the business will follow.
Respond to Requests for Donations and Raffles
Especially if the event is local, do it! Shoppers love supporting local businesses, and this is a great way to get your products in front of people that have a voice that matters.
I set a monthly promotional budget for myself and am choosey with the events I participate in. Make sure the foundation or cause is something you are okay identifying your brand with.
Provide Smaller Versions of Your Lip Balm as Samples
Even your samples can be thoughtful and personal!
Give Your Lip Balm as a Free Gift
Offering free items during these times in lieu of a discount is still a wonderful incentive for your customers.
Lip balm is the perfect giveaway item due to its higher profit margin (especially if you are able to buy your ingredients and packaging in bulk).
READY FOR MORE AWESOME (FOR FREE)?
Get 17 pages of tips from maker mamas in the natural skin care scene…vendors, ingredients, ecommerce platforms, getting repeat customers, and even a link to join our mompreneur’s mastermind group. All. For. Free.
I hope these ideas jogged your imagination and gave you some new ideas to market yourself and your handmade products! While this post is specific to lip balm, the same goes for any item in your ecommerce shop (and if you need ideas, I have a recipe book of 7 trending natural skin care recipes available). If you are a fellow mompreneur, remember to be kind to yourself and your energy. It takes time to build an empire – enjoy your journey!
Join other moms doing the SAME things as you…raising a natural business and a family at the same time. Request access to our private Mompreneur Mastermind to get feedback, ideas, and motivation!