Repurposing product photography means using one photo in multiple ways so that you’re working smarter, not harder.
Using the same photo in multiple ways isn’t just a smart time-saving and money-saving move…it’s an excellent marketing strategy! Statistics show that it takes the average person SEVEN TIMES of seeing something before they decide to make a purchase.
In this tutorial, I’m going to cover eight different ways you can repurpose just ONE photo using PicMonkey, a beyond-amazing online photo editing and graphic design program.
I adore PicMonkey and don’t know how I would run my business without it. If you have another program you already use, I *think* you should be able to replicate some of the ideas below, though PicMonkey does have more font and graphic options than others I’ve tried.
This post assumes that you already have at least one awesome product photo to work with. The eight different templates we’re going to cover today are:
- Listing Photo
- Basic Product Pin Photo
- Instagram Photo
- Lifestyle Pin Photo
- Holiday Product Pin Photo
- Blog Post Pin
- Holiday Blog Post Pin
- Grid with Text
I used the tips that I wrote in the Natural Product Photography (without Natural Light) post to take my photos and then uploaded them to the Photos program on my iMac to do some basic edits.
- Removed any dust and distractions with the eraser tool
- Copied lighting adjustments from a previous product photo
- Pasted the lighting adjustments into my current product photo (so that they all match)
Let’s get started!
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1. Repurposing Product Photography:
The Listing Photo
What is a listing photo?
A listing photo is an image that you place on your ecommerce site to show your customers the item you’re selling.
What is the purpose of a listing photo?
As an ecommerce seller, your job is to show your reader through visuals exactly what your product is, as if they were viewing it in a brick and mortar store.
What is the size of a listing photo?
Depends on your platform! For Etsy (my chosen platform), your ratio needs to be 5:4 with a maximum of 3000 px wide by 2400 px tall (minimum of 1500 px wide).
This large size ensures that when your audience clicks on the zoom tool, your product photo is still crisp and lovely.
If your platform allows you to choose the size of your listing photos, make sure that all of your photos are the same size for the best viewer experience (no one likes their screen to jump around all crazy trying to reformat with every image view).
Creating a listing photo in PicMonkey
2. Repurposing Product Photography:
The Basic PRODUCT Pin
What is a basic PRODUCT pin?
I am calling a ‘basic product pin’ a simple image of your product with a text overlay, logo, and url to publish on Pinterest.
Pinterest is a visual search engine that allows individuals to look up information and ideas, similarly to Google, but comes up with related images rather than a list of text results.
As a maker, you are able to submit information to Pinterest for others to discover. A ‘pin’ is the image that an individual clicks on to get to the blog post, product, or landing page that you want others to view.
If you are already familiar with Pinterest, then I am SO excited to introduce you to the scheduling tool, Tailwind, that allows you to schedule the pins you create so that they’re dripped out at the best times for your particular audience. Tailwind also provides in-depth analytics and communities of other pinners to help get your information found more quickly.
Get a free trial of Tailwind here and familiarize yourself with the site. It WILL be a game-changer for your business.
If you at any point become overwhelmed or confused with either platform, watch this free webinar by Angie Gensler to help clarify Pinterest and Tailwind basics and how to move ahead. Angie is a Pinterest professional and educator who makes it sooooo easy to understand as a business owner.
What is the purpose of a basic PRODUCT pin?
A basic pin puts your product in front of viewers on Pinterest, simply and without extra fuss. This pin will lead directly to that specific item on your ecommerce site.
I have also added basic pins to my product listing before in my ecommerce platform. This way, if a customer wants to pin a product of yours to their personal Pinterest account while on your ecommerce site, they have a ‘pinnable’ (vertical) image to choose from.
What is the size of a basic PRODUCT pin?
I recommend using a short pin (2:3 or 600 px X 900 px) for the basic product pin.
Creating a basic PRODUCT pin in PicMonkey
- Choose a template from PicMonkey’s unbelievable amount of presized canvases, or
- Type in the size you want in the ‘custom’ field in the upper right hand corner and click the blue ‘Make it!’ button.
To add the listing photo we created in tutorial one above, click on ‘Add an image’.
3. Repurposing Product Photography:
The Instagram Photo
What is an Instagram photo?
An Instagram photo is the image you publish on Instagram, a photo and video-sharing social media platform.
What is the purpose of an Instagram photo?
As a business owner, the purpose of an Instagram photo is to create engagement with you and your brand by having other Instagram users ‘like’ your photo, follow your profile, and ultimately visit your website to bring you traffic and income.
What is the size of an Instagram photo?
While there are a couple of ‘possible’ sizes, the recommended Instagram photo size is 1080px x 1080 px.
Creating an Instagram photo in PicMonkey
Rename it something slightly different than the original photo and click ‘Create’.
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4. Repurposing Product Photography:
The Lifestyle Pin
What is a lifestyle pin?
A lifestyle pin is an image created to publish on Pinterest that shows the item you’re selling being used (worn, applied, handled, displayed, etc.)
What is the purpose of a lifestyle pin?
A lifestyle pin is intended to give your audience more information about your product (the size, the results, how it’s styled, etc.) for them to imagine how they would use it in their own life.
What is the size of a lifestyle pin?
Well, here we’re in a pickle.
Pinterest has been quoted and noted to say that the optimal size for pins is a 2:3 ratio (600 px x 900 px, as used above in our basic product pin).
However, Pinners continue to report that their most successful pins are a 1:2.1 ratio (600 px x 1260 px).
For the sake of this tutorial and experimentation, I will be showing you how to create a longer 600 px x 1260 px pin. This is a judgment call on your behalf.
To read more about why this is an important decision and the factors you should consider, take a look at Angie Gensler’s Viral Pin Formula Ebook (Angie is the ultimate Pinterest expert). This ebook is FULL of tips to make your pins go viral and also explains the important logistics of things like pin size and branding.
Creating a lifestyle pin in PicMonkey
Tip: If you do not see the ‘Layers’ box, click on the stacked icon on the bottom left portion of the program.
I’m changing this to one of my branding colors for this step just to demonstrate, but will change it back to white for the rest of the tutorial since it more accurately represents my product.
6. I personally don’t have any images of myself or my customers using this belly balm (dang), so I downloaded a free stock photo from Unsplash.com (Angie has more free stock photography suggestions in her Viral Pin Formula Ebook that also have great options). Add your desired photo by clicking ‘Add an image’ and locating wherever you have it stored on your computer.
Change the order by hovering over one of the line items until a column of 3 dots appears. You can then drag them to different positions, allowing other elements to become viewable (or hide others).
For a simple color block, I like to use the rectangle because you can shape it however tall or wide you’d like. Click on the rectangle and it will immediately appear on your canvas. Change the color of the block by clicking on the circle on the right side of the screen and typing in your hex as with the other design elements we’ve added.
5. Repurposing Product Photography:
The Holiday Product Pin
What is a holiday product pin?
A holiday product pin is very similar to your basic product pin, yet has some added details that will make a viewer think of your item for that holiday specifically. December holidays dominate Pinterest activity, so we’ll focus on creating a Christmas pin example in this tutorial.
What is the purpose of a holiday product pin?
A holiday pin will make your audience pause and consider your product differently. During the rest of the year, they may skim it by…but during Winter Holidays especially, you may peak their interest as they consider gifting to other people.
What is the size of a holiday product pin?
As stated above, the most common Pinterest pins are either 2:3 or 1:2.1. Pinterest prefers pins that are shorter (yet still vertical), whereas Pinners see greater engagement on slightly longer pins (though not the super long giraffe pins that will get cut off).
We will be using a 2:3 (600 px x 900 px) image in this tutorial.
Creating a holiday product pin in PicMonkey
1. In your Hub, find the basic product pin we created in the second tutorial above. Choose to ‘Edit a Copy’ and rename it with the keywords specific to the holiday you are focusing on.
2. Edit your text box so that it reflects your holiday keywords. Help your audience think of ways they could use your product!
As you edit, you may accidentally squish or alter your text, images, or graphics if you drag the wrong white square in the blue frame around the element. You are encouraged to experiment with all of them to see what they do! To undo any action, click on the backward arrow in the footer of the screen.
3. While it is generally wise to stick to your color palette for brand recognition, I branch out a bit during the holidays so that my pins look a bit more seasonal. If you decide to do this, make sure you keep your other branding choices, such as font and composition, the same as your ‘regular’ pins so that your pins are still recognizable.
Tip: You can change the size and color of every single detail in these graphics so that it matches your branding. Move them around in different layers to create depth on your pin.
5. And wa-la, you have a holiday product pin! Recently, Tailwind added a feature to their scheduling toolbox called ‘SmartLoops’ which allows you to automate pins for certain times of the year far in advance so that you can literally set it and forget it. Creating holiday pins like this and putting them on a Seasonal Loop is the ultimate time-saving marketing tactic.
Yet to play around with Tailwind to schedule your pins onto Pinterest? Get a free Tailwind trial right here to see how this all works together.
6. Repurposing Product Photography:
The Blog Post Pin
What is a blog post pin?
As an ecommerce seller, one of the smartest ways to increase your brand awareness, site visits, and revenue is by writing blog posts to complement your product line. Some of the most popular types of blog posts for ecommerce sellers are gift guides or tutorials on how the product is used. These posts are advertised on Pinterest with a pinnable image.
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What is the purpose of a blog post pin?
The purpose of a blog post pin is to have your audience interested enough in your pin image to click through to read your blog content. Blog pins are the most effective when there is compelling imagery and text to peak your audience’s curiosity.
What is the size of a blog post pin?
For this tutorial, I will be using a 1:2.1 ratio (600 px x 1260 px).
Creating a blog post pin in Picmonkey
1. In your PicMonkey Hub, find the lifestyle pin we created in tutorial four. ‘Edit a copy’ and rename it with keywords that you are also using in your blog post.
I will be making a baby shower gift guide to highlight my natural belly balm, so I am naming this pin “10 Must-Have Baby Shower Gifts for the Natural Mama”.
I have also created a new text box that just includes ’10’ and also added a simple circle behind it to make it pop (found in the ‘Graphics > Basic’ section on the left toolbar.
I made the circle yellow and then made it slightly translucent by adjusting the ‘Fade’ bar in the Graphics box on the right.
If you need help lining up your text boxes perfectly, click on the sectioned square in the bottom tool bar. This will bring up a box titled ‘Grid & Alignment’.
While it doesn’t look like much, this little box provides LOTS of choices to help you center your design elements. Play around with clicking the grid on and off, and also checking and unchecking the ‘align and snap’ features.
To make it pop a bit more, click on the ‘Effects’ column in the Text’ box on the right. When you check the ‘Drop Shadow’ box, it puts a slight shadow behind the text to give some depth (I also did this with the ’10’ in the yellow circle). If you expand the ‘Drop Shadow’ line, you will see infinite options to adjust the color and intensity of the shadow.
6. That’s it! As you will hear in Angie Gensler’s free Pinterest training, she recommends at least 3 different pin images for each blog post. Try editing a copy of this same pin and change up the format, color choices, and text to see what ends up being the most successful template for your audience.
7. Repurposing Product Photography:
The Holiday Blog Post Pin
What is a holiday blog post pin?
A holiday blog post pin is very similar to the pin design we just created in tutorial six, but it is only promoted during peak holiday season (which for Pinterest is August through December).
The BEAUTY of a holiday blog post pin is that it can link to the SAME CONTENT that you linked to in the above tutorial, just with a different image.
What is the purpose of a holiday blog post pin?
So why create a new pin if it links to the same content? Because your viewers will look at products and content with a different lens when searching for gift ideas for other people during the holidays. Make your pin stand out differently as a gift post to get a new audience.
What is the size of a holiday blog post pin?
Since I am all about working smarter, not harder, we are going to use the pin we created in tutorial six and edit it. We used a 1:2.1 ration (600 px x 1260 px), but you could also use a 2:3 ratio if you feel more comfortable with a short pin.
Creating a holiday blog post pin in Picmonkey
1. Go to your Hub, locate the Blog Post Pin we created in tutorial six, and rename it with an SEO-friendly holiday version of your blog post. Gift guides are SUPER easy to market as evergreen and holiday guides.
I will be turning my ’10 Must-Have Baby Shower Gifts’ post into a ’10 Christmas Gift Ideas for the Natural Mama-to-Be’.
To make it more festive, I will be changing the hex #s to holiday colors (remember to keep your same font and other branding elements so that your viewers can still identify your post).
Check out this large piece of holly in the middle of my image…more specifically, the ‘Graphics’ box to the right of my pin design when the holly is clicked on. There are six different colors in circles here, and each of those colors is used in that piece of holly. You can change none, one, or all of these colors to make any graphic available in PicMonkey match your brand colors.
(You’re getting faaancy.)
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8. Repurposing Product Photography:
The Product Grid
What is a product grid?
A product grid is a photo created for your online audience that includes severeal of the products you offer all on one image.
What is the purpose of a product grid?
The majority of online shoppers DO NOT READ product listings before looking at visuals and deciding if they will stay on your page and purchase from you. A product grid has the potential to keep your customer interested in what you have to offer by showing them more options without the need to click through to other areas of your site.
What is the size of a product grid?
You want your product grid to be the same size as your other listing photos. For Etsy (my chosen platform), the ratio is 5:4 with a maximum of 3000 px wide by 2400 px tall (minimum of 1500 px wide).
This large size ensures that when your audience clicks on the zoom tool, your product photos are still crisp and lovely.
Creating a product grid in Picmonkey
This layout will depend on the number of product photos you have and other information you want to include. Checkmark all of the available boxes. This will create a perfectly sectioned off grid on your canvas.
As you drag things around, you will notice red lines appear throughout the grid. These are alignment suggestions based on where your other images are placed on the grid. If you don’t like that feature and want a bit more freedom without the ‘locking’ as you drag, uncheck the boxes under the ‘Align and Snap To…’ section in the ‘Grid & Alignment’ box.
You can now export and add this to your ecommerce product listing for a greater conversion rate.
You completed all 8 tutorials and can now save yourself time, resources, and anticipate an increase in your traffic!
Need more help with photography?
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If you just don’t want to even think about your own pin design, PicMonkey has TONS of pre-made templates already done for you (this is included with your free trial and membership). You just drag in your own photos, change the text, export, and done.
Viral Pin Formula Ebook by Angie Gensler
I was creating pins for Pinterest for years before coming across this ebook. Between the pages of visual examples and Angie’s super simple explanations, my pin designs changed dramatically after implementing the provided recommendations.
Using the guidance from the Viral Pin Formula Ebook, I created three go-to pin templates that have generated more followers, repins, and traffic to my site than any other marketing strategy in my ten years in business.
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Dedicating one hour of your time to watch this webinar from start to finish will improve your understanding of Pinterest, how it works, and why every business model needs to have Pinterest in their tool belt will be the BEST business move you make this year.
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