Product photography is an investment. Whether you took the photos yourself (plus purchased equipment and props) OR you paid a professional to shoot your products for you, every photo needs to be used to its fullest potential.
Repurposing product photography means using one photo in multiple ways so that you’re working smarter, not harder.
I am a work from home mom of 2 little angel pies, and my husband and I only have one night a month to focus on product photography. Every time-saving hack counts, and repurposing photos is HUGE for our budget and time-management.
Using the same photo in multiple ways isn’t just a smart time-saving and money-saving move…it’s an excellent marketing strategy! Statistics show that it takes the average person SEVEN TIMES of seeing something before they decide to make a purchase.
In this tutorial, I’m going to cover eight different ways you can repurpose just ONE photo using PicMonkey, a beyond-amazing online photo editing and graphic design program.
I adore PicMonkey and don’t know how I would run my business without it. If you have another program you already use, I *think* you should be able to replicate some of the ideas below, though PicMonkey does have more font and graphic options than others I’ve tried.
This post assumes that you already have at least one awesome product photo to work with.
The eight different templates we’re going to cover today are:
- Listing Photo
- Basic Product Pin Photo
- Instagram Photo
- Lifestyle Pin Photo
- Holiday Product Pin Photo
- Blog Post Pin
- Holiday Blog Post Pin
- Grid with Text
Even if you have another program you already use, I highly encourage you to give the free trial a shot to see how PicMonkey compares to what you are currently using. You won’t know unless you take it for a test drive, and this repurposing tutorial is the perfect opportunity to see the basics of how it works.
Make sure you have your latest product photo pulled up and your PicMonkey trial all ready to go.
I used the tips that I wrote in the Natural Product Photography (without Natural Light) post to take my photos and then uploaded them to the Photos program on my iMac to do some basic edits.
To prepare the photo for use in my marketing plan, I have already:
- Removed any dust and distractions with the eraser tool
- Copied lighting adjustments from a previous product photo
- Pasted the lighting adjustments into my current product photo (so that they all match)
Let’s get started!
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1. Repurposing Product Photography:
The Listing Photo
What is a listing photo?
A listing photo is an image that you place on your ecommerce site to show your customers the item you’re selling.
What is the purpose of a listing photo?
As an ecommerce seller, your job is to show your reader through visuals exactly what your product is, as if they were viewing it in a brick and mortar store.
What is the size of a listing photo?
Depends on your platform! For Etsy (my chosen platform), your ratio needs to be 5:4 with a maximum of 3000 px wide by 2400 px tall (minimum of 1500 px wide).
This large size ensures that when your audience clicks on the zoom tool, your product photo is still crisp and lovely.
If your platform allows you to choose the size of your listing photos, make sure that all of your photos are the same size for the best viewer experience (no one likes their screen to jump around all crazy trying to reformat with every image view).
Creating a listing photo in PicMonkey
1. Click on the ‘Create New’ button in the upper lefthand corner.
2. Under ‘Edit an image from…”, choose ‘Computer’ and find your product photo file.
3. Click ‘Open’ and use an SEO-friendly title for your listing photo. Click ‘Create’. Your image will pop up.
4. To change the image size for your ecommerce platform, click on ‘Crop’ (under Canvas Edits on left side of screen).
5. This menu presents you with two choices: to choose a pre-sized option (one of my favorite things about PicMonkey so you don’t have to Google image sizes for every single platform!!!), or type in your custom size (keep the menu toggled on ‘No fixed proportions’).
6. Since I sell on Etsy, I am going to type in the maximum allowance photo size for their platform of 3000 px x 2400 px.
7. You will see that this changes the blue outline around your image and may add a checkerboard space to some of the sides. The checkboard portion is the area that we want to crop out.
8. Checkmark the box that says ‘Scale photo’ (this will keep your px choice in tact).
9. With your mouse, click and drag the white squares on the corners of your photo so that the checkerboard area is no longer showing. Click ‘Apply’.
10. Click ‘Export’ above your product photo.
11. Here is another chance to rename your photo so that it is SEO-friendly. I always choose .jpg unless I absolutely have to have a .png for background removal. If you are selling on your own website, such as Squarespace, having a gazillion .pngs will slow your site waaaaay down.
12. Click ‘Export to computer’ & save. Done! Follow your ecommerce site’s instructions for upload and publication.
2. Repurposing Product Photography:
The Basic PRODUCT Pin
What is a basic PRODUCT pin?
I am calling a ‘basic product pin’ a simple image of your product with a text overlay, logo, and url to publish on Pinterest.
Pinterest is a visual search engine that allows individuals to look up information and ideas, similarly to Google, but comes up with related images rather than a list of text results.
As a maker, you are able to submit information to Pinterest for others to discover. A ‘pin’ is the image that an individual clicks on to get to the blog post, product, or landing page that you want others to view.
If you are already familiar with Pinterest, then I am SO excited to introduce you to the scheduling tool, Tailwind, that allows you to schedule the pins you create so that they’re dripped out at the best times for your particular audience. Tailwind also provides in-depth analytics and communities of other pinners to help get your information found more quickly.
Get a free trial of Tailwind here and familiarize yourself with the site. It WILL be a game-changer for your business.
If you at any point become overwhelmed or confused with either platform, watch this free webinar by Angie Gensler to help clarify Pinterest and Tailwind basics and how to move ahead. Angie is a Pinterest professional and educator who makes it sooooo easy to understand as a business owner.
What is the purpose of a basic PRODUCT pin?
A basic pin puts your product in front of viewers on Pinterest, simply and without extra fuss. This pin will lead directly to that specific item on your ecommerce site.
I have also added basic pins to my product listing before in my ecommerce platform. This way, if a customer wants to pin a product of yours to their personal Pinterest account while on your ecommerce site, they have a ‘pinnable’ (vertical) image to choose from.
What is the size of a basic PRODUCT pin?
I recommend using a short pin (2:3 or 600 px X 900 px) for the basic product pin.
Creating a basic PRODUCT pin in PicMonkey
1. Click on the ‘Create New’ button in the upper lefthand corner.
2. Under ‘Edit an image from…”, choose ‘Blank Canvas.’
3. From here, you can either:
- Choose a template from PicMonkey’s unbelievable amount of presized canvases, or
- Type in the size you want in the ‘custom’ field in the upper right hand corner and click the blue ‘Make it!’ button.
4. Give your basic product pin an SEO-friendly name.
5. This will bring up a perfectly sized blank white canvas for you to beautify.
To add the listing photo we created in tutorial one above, click on ‘Add an image’.
6. Under ‘Choose an image to Add’, click ‘Hub’.
7. Your Hub is where all of your work from previous sessions is stored. Click on the product image you would like to use and then the blue ‘Add image’ button at the bottom of the screen.
8. The image will be placed in the middle of your canvas. Click on the image once and resize your photo as desired by dragging the white squares with your mouse.
9. Add your url by clicking the ‘Tt’ Text icon on the sidebar and then click the blue ‘+ Add text’ button. A textbox will appear. Drag this box to where you can see what you’re typing in it.
10. Type in your url and resize it with the white squares surrounding the text box.
11. Change the text color to your branding colors by clicking on the circle on the right hand side of the screen in the text formatting section. Type in your particular hex # or choose with the color dropper.
12. Change the font in the dropdown that is directly under the color circle. You can use the large library of over 300 fonts that PicMonkey provides or upload your own.
13. Continue to adjust the formatting of your url with the size, alignment, and additional options in this text box.
14. Add your logo by clicking on ‘Add an Image’ in the upper lefthand corner, find the file wherever you have it stored (computer or in your Hub eventually), and then resize it however you’d like. Simply drag and drop where you’d like it on your pin image.
15. Pins that have an image plus text overlay perform the best on Pinterest, so we’re going to add the name of our product to the top of the canvas. Click on the ‘Tt Text’ icon on the left sidebar again (just like when you created your url text box), and drag the text box to the top.
16. Add your product name and format accordingly with your branding colors and fonts. There’s no better way to learn a program than by playing around, making ‘mistakes’, and trial & error!
17. We’ll learn some other editing techniques in the tutorials below. Play around with your basic pin image to experiment with your new graphic design tools, export it if you’re happy with it, or simply leave it in your Hub (PicMonkey automatically saves it to the cloud) to work on again after learning some other tricks in this post.
3. Repurposing Product Photography:
The Instagram Photo
What is an Instagram photo?
An Instagram photo is the image you publish on Instagram, a photo and video-sharing social media platform.
What is the purpose of an Instagram photo?
As a business owner, the purpose of an Instagram photo is to create engagement with you and your brand by having other Instagram users ‘like’ your photo, follow your profile, and ultimately visit your website to bring you traffic and income.
What is the size of an Instagram photo?
While there are a couple of ‘possible’ sizes, the recommended Instagram photo size is 1080px x 1080 px.
Creating an Instagram photo in PicMonkey
1. Click on the ‘Create New’ button in the upper lefthand corner.
2. Under ‘Edit an image from…”, choose ‘Hub’.
3. Find the product photo you’ve been working with and click on ‘Edit a Copy’ at the bottom of the screen. You’ll want to leave your original product photo in tact so we can continue to reuse it for other repurposing tutorials.
Rename it something slightly different than the original photo and click ‘Create’.
4. On the left sidebar, choose ‘Crop’.
5. You can either type in 1080px x 1080px, or you can choose from the dropdown that starts with ‘No fixed proportions’ and scroll down until you see ‘Instagram Post’.
6. This puts a blue frame around your photo, and this frame can be moved and/or resized so that your product photo is composed the way you’d like. Click the blue ‘Apply’ button.
7. Export and use the photo as-is, or add other elements on top depending on your branding style. I like to add my logo to the bottom corner, so I’ll show that step here.
8. Click on ‘Add Image’ in the upper lefthand corner and retrieve your logo or other desired graphic from wherever you have it stored. Resize by dragging the white squares around the graphic. Drag it to desired location on your product photo.
9. Export as a .jpg and publish (or schedule) to your Instagram account with an engaging caption and 30 researched hashtags. Wa-la!
4. Repurposing Product Photography:
The Lifestyle Pin
What is a lifestyle pin?
A lifestyle pin is an image created to publish on Pinterest that shows the item you’re selling being used (worn, applied, handled, displayed, etc.)
What is the purpose of a lifestyle pin?
A lifestyle pin is intended to give your audience more information about your product (the size, the results, how it’s styled, etc.) for them to imagine how they would use it in their own life.
What is the size of a lifestyle pin?
Well, here we’re in a pickle.
Pinterest has been quoted and noted to say that the optimal size for pins is a 2:3 ratio (600 px x 900 px, as used above in our basic product pin).
However, Pinners continue to report that their most successful pins are a 1:2.1 ratio (600 px x 1260 px).
For the sake of this tutorial and experimentation, I will be showing you how to create a longer 600 px x 1260 px pin. This is a judgment call on your behalf.
To read more about why this is an important decision and the factors you should consider, take a look at Angie Gensler’s Viral Pin Formula Ebook (Angie is the ultimate Pinterest expert). This ebook is FULL of tips to make your pins go viral and also explains the important logistics of things like pin size and branding.
Creating a lifestyle pin in PicMonkey
1. Go to your Hub and locate the basic product pin image we created in the second tutorial above. Click on it and choose ‘Edit a Copy’. Name it something slightly different (still SEO and keyword friendly).
2. Click on ‘Crop’ on the left sidebar, make sure ‘No fixed proportions’ is chosen from the dropdown, and type in 600 px x 1260 px (‘Scale photo’ should be unchecked). This will place a blue box around your image with a gray and white checkerboard design above and below. Click Apply.
3. To fill the blank checkerboard space, click the Color Background Convert to Layer button in the ‘Layers’ box.
Tip: If you do not see the ‘Layers’ box, click on the stacked icon on the bottom left portion of the program.
4. Click on ‘Color Layer’. Drag the original image over the checkerboard area by dragging the top and bottom middle squares on the blue frame so that it extends over the canvas edges. Change the color of this background by clicking on the round circle under the ‘Solid Color’ box on the right and typing in your brand hex # (or choose with the color picker).
I’m changing this to one of my branding colors for this step just to demonstrate, but will change it back to white for the rest of the tutorial since it more accurately represents my product.
5. For my lifestyle pins, I like to have one picture of my product and another complementary picture. To make room for the second image, move the various text boxes around with your mouse. This can all be arranged differently at any time.
6. I personally don’t have any images of myself or my customers using this belly balm (dang), so I downloaded a free stock photo from Unsplash.com (Angie has more free stock photography suggestions in her Viral Pin Formula Ebook that also have great options). Add your desired photo by clicking ‘Add an image’ and locating wherever you have it stored on your computer.
7. After arranging your pictures roughly where you’d like them to be, bring your attention to the ‘Layers’ box on the left side of the screen. Every line in this box is an element that has been added to your canvas. These elements can be repositioned to bring some elements forward and push others back. The elements on the top are the most forward, and the elements at the bottom are the furthest back.
Change the order by hovering over one of the line items until a column of 3 dots appears. You can then drag them to different positions, allowing other elements to become viewable (or hide others).
8. Here you can see that I dragged the stock photo from the top position down to the 3rd position, under the ‘3rd Trimester’ text. This placed the text over the image instead of behind it.
9. I want to add a block of color behind the text so that it is clear what this pin is about. Click on the icon on the far left side of the screen that says ‘Graphics’. A new menu will pop up to the right. Choose ‘Basic.’
10. A menu of shapes and graphics will appear (scroll through these…there are some great choices!).
For a simple color block, I like to use the rectangle because you can shape it however tall or wide you’d like. Click on the rectangle and it will immediately appear on your canvas. Change the color of the block by clicking on the circle on the right side of the screen and typing in your hex as with the other design elements we’ve added.
11. Change the size of the rectangle as needed by dragging the white squares around the blue box of the rectangle.
12. Move the color block in the ‘Layers’ box to directly under the text that you want to highlight.
13. From here, simply play around with the size of your text, placement of your pictures, and branding colors that will make your pin stand out from others. Export and save to publish on Pinterest!
5. Repurposing Product Photography:
The Holiday Product Pin
What is a holiday product pin?
A holiday product pin is very similar to your basic product pin, yet has some added details that will make a viewer think of your item for that holiday specifically. December holidays dominate Pinterest activity, so we’ll focus on creating a Christmas pin example in this tutorial.
What is the purpose of a holiday product pin?
A holiday pin will make your audience pause and consider your product differently. During the rest of the year, they may skim it by…but during Winter Holidays especially, you may peak their interest as they consider gifting to other people.
What is the size of a holiday product pin?
As stated above, the most common Pinterest pins are either 2:3 or 1:2.1. Pinterest prefers pins that are shorter (yet still vertical), whereas Pinners see greater engagement on slightly longer pins (though not the super long giraffe pins that will get cut off).
We will be using a 2:3 (600 px x 900 px) image in this tutorial.
Creating a holiday product pin in PicMonkey
1. In your Hub, find the basic product pin we created in the second tutorial above. Choose to ‘Edit a Copy’ and rename it with the keywords specific to the holiday you are focusing on.
2. Edit your text box so that it reflects your holiday keywords. Help your audience think of ways they could use your product!
As you edit, you may accidentally squish or alter your text, images, or graphics if you drag the wrong white square in the blue frame around the element. You are encouraged to experiment with all of them to see what they do! To undo any action, click on the backward arrow in the footer of the screen.
3. While it is generally wise to stick to your color palette for brand recognition, I branch out a bit during the holidays so that my pins look a bit more seasonal. If you decide to do this, make sure you keep your other branding choices, such as font and composition, the same as your ‘regular’ pins so that your pins are still recognizable.
4. Nothing says ‘Holiday Pin!’ like a seasonal graphic. PicMonkey has sooo many awesome (and incredibly unique) graphics to choose from. Choose the ‘Graphics’ icon on the far left toolbar and scroll down on the provided menu. Click through each of these to see what they have to offer. I have found great graphics in different categories that I normally wouldn’t have thought to look and only discovered by taking the time to click around. I am going to use elements from the ‘Holidays’ and ‘Seasonal’ options.
Tip: You can change the size and color of every single detail in these graphics so that it matches your branding. Move them around in different layers to create depth on your pin.
5. And wa-la, you have a holiday product pin! Recently, Tailwind added a feature to their scheduling toolbox called ‘SmartLoops’ which allows you to automate pins for certain times of the year far in advance so that you can literally set it and forget it. Creating holiday pins like this and putting them on a Seasonal Loop is the ultimate time-saving marketing tactic.
Yet to play around with Tailwind to schedule your pins onto Pinterest? Get a free Tailwind trial right here to see how this all works together.
If you need help in figuring out these tools, view Angie Gensler’s FREE TRAINING here to get an overview. Angie is the master at all things Pinterest and Tailwind and helps beginners to seasoned users exponentially increase their business traffic.
6. Repurposing Product Photography:
The Blog Post Pin
What is a blog post pin?
As an ecommerce seller, one of the smartest ways to increase your brand awareness, site visits, and revenue is by writing blog posts to complement your product line. Some of the most popular types of blog posts for ecommerce sellers are gift guides or tutorials on how the product is used. These posts are advertised on Pinterest with a pinnable image.
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What is the purpose of a blog post pin?
The purpose of a blog post pin is to have your audience interested enough in your pin image to click through to read your blog content. Blog pins are the most effective when there is compelling imagery and text to peak your audience’s curiosity.
What is the size of a blog post pin?
For this tutorial, I will be using a 1:2.1 ratio (600 px x 1260 px).
Creating a blog post pin in Picmonkey
1. In your PicMonkey Hub, find the lifestyle pin we created in tutorial four. ‘Edit a copy’ and rename it with keywords that you are also using in your blog post.
I will be making a baby shower gift guide to highlight my natural belly balm, so I am naming this pin “10 Must-Have Baby Shower Gifts for the Natural Mama”.
3. As you can see in my example, I increased the size of the belly photo and moved it over to the right slightly. This made it overlap the product photo, so I dragged the layer down so that it is underneath the belly balm picture in the ‘Layers’ box.
I have also created a new text box that just includes ’10’ and also added a simple circle behind it to make it pop (found in the ‘Graphics > Basic’ section on the left toolbar.
I made the circle yellow and then made it slightly translucent by adjusting the ‘Fade’ bar in the Graphics box on the right.
4. I played around with the sizing of my text boxes and rearranged my photos a little bit more so that they would all fit.
If you need help lining up your text boxes perfectly, click on the sectioned square in the bottom tool bar. This will bring up a box titled ‘Grid & Alignment’.
While it doesn’t look like much, this little box provides LOTS of choices to help you center your design elements. Play around with clicking the grid on and off, and also checking and unchecking the ‘align and snap’ features.
5. Next I changed the color of some text and also added 2 color blocks (found in the Graphics > Basic tool bar on the left side of the program). The white text over the light blue color block wasn’t standing out as well as I would have liked, but I didn’t want to add another color to this pin.
To make it pop a bit more, click on the ‘Effects’ column in the Text’ box on the right. When you check the ‘Drop Shadow’ box, it puts a slight shadow behind the text to give some depth (I also did this with the ’10’ in the yellow circle). If you expand the ‘Drop Shadow’ line, you will see infinite options to adjust the color and intensity of the shadow.
6. That’s it! As you will hear in Angie Gensler’s free Pinterest training, she recommends at least 3 different pin images for each blog post. Try editing a copy of this same pin and change up the format, color choices, and text to see what ends up being the most successful template for your audience.
7. Repurposing Product Photography:
The Holiday Blog Post Pin
What is a holiday blog post pin?
A holiday blog post pin is very similar to the pin design we just created in tutorial six, but it is only promoted during peak holiday season (which for Pinterest is August through December).
The BEAUTY of a holiday blog post pin is that it can link to the SAME CONTENT that you linked to in the above tutorial, just with a different image.
What is the purpose of a holiday blog post pin?
So why create a new pin if it links to the same content? Because your viewers will look at products and content with a different lens when searching for gift ideas for other people during the holidays. Make your pin stand out differently as a gift post to get a new audience.
What is the size of a holiday blog post pin?
Since I am all about working smarter, not harder, we are going to use the pin we created in tutorial six and edit it. We used a 1:2.1 ration (600 px x 1260 px), but you could also use a 2:3 ratio if you feel more comfortable with a short pin.
Creating a holiday blog post pin in Picmonkey
1. Go to your Hub, locate the Blog Post Pin we created in tutorial six, and rename it with an SEO-friendly holiday version of your blog post and . Gift guides are SUPER easy to market as evergreen and holiday guides.
I will be turning my ’10 Must-Have Baby Shower Gifts’ post into a ’10 Christmas Gift Ideas for the Natural Mama-to-Be’.
2. For simplicity, I’m going to change the text itself but keep the same layout.
To make it more festive, I will be changing the hex #s to holiday colors (remember to keep your same font and other branding elements so that your viewers can still identify your post).
3. Consider adding seasonal or holiday graphics to your pin if it fits with your design (available on the left toolbar in the shape icon that says ‘Graphics’).
Check out this large piece of holly in the middle of my image…more specifically, the ‘Graphics’ box to the right of my pin design when the holly is clicked on. There are six different colors in circles here, and each of those colors is used in that piece of holly. You can change none, one, or all of these colors to make any graphic available in PicMonkey match your brand colors.
4. After adding and editing any graphics and color blocks, you’re done! With a few clicks, you have transformed a regular blog post pin into a holiday version in just a few minutes.
(You’re getting faaancy.)
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8. Repurposing Product Photography:
The Product Grid
What is a product grid?
A product grid is a photo created for your online audience that includes severeal of the products you offer all on one image.
What is the purpose of a product grid?
The majority of online shoppers DO NOT READ product listings before looking at visuals and deciding if they will stay on your page and purchase from you. A product grid has the potential to keep your customer interested in what you have to offer by showing them more options without the need to click through to other areas of your site.
What is the size of a product grid?
You want your product grid to be the same size as your other listing photos. For Etsy (my chosen platform), the ratio is 5:4 with a maximum of 3000 px wide by 2400 px tall (minimum of 1500 px wide).
This large size ensures that when your audience clicks on the zoom tool, your product photos are still crisp and lovely.
Creating a product grid in Picmonkey
1. You will need several product photos to complete this tutorial. In PicMonkey, go to ‘Create New’ and choose ‘Blank Canvas’. Type in your desired size and click the ‘Make it!’ button. Consider SEO while naming your file.
2. On the bottom left side of the screen, click on the grid square to pull up the ‘Grid & Alignment’ box. Toggle the Grid to ‘On’ and input the number of rows and columns you want for your image.
This layout will depend on the number of product photos you have and other information you want to include. Checkmark all of the available boxes. This will create a perfectly sectioned off grid on your canvas.
3. Add all of the images you’d like to include by clicking ‘Add an Image’.
4. Drag the images in the approximate area you’d like them to go. You will see that your grid will help you align by locking some of your images into place.
5. Working with several images at once will require you to become a master at dragging your different layers from front to back.
As you drag things around, you will notice red lines appear throughout the grid. These are alignment suggestions based on where your other images are placed on the grid. If you don’t like that feature and want a bit more freedom without the ‘locking’ as you drag, uncheck the boxes under the ‘Align and Snap To…’ section in the ‘Grid & Alignment’ box.
6. If you don’t have enough pictures to fill your entire grid and/or you want to communicate other information to your customer, add a text box. Change the font, color, and size just as you did in the previous tutorials.
7. Toggle the button by ‘Grid’ to ‘Off’ (in the ‘Grid & Alignment’ Box) to remove the grid lines from your image.
You can now export and add this to your ecommerce product listing for a greater conversion rate.
You completed all 8 tutorials and can now save yourself time, resources, and anticipate an increase in your traffic!
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