Etsy is my favorite place to sell natural products online. There’s about ZERO web design that you have to do, and the platform has built in advertising, customer messaging portal, customer reviews, and Etsy’s legal team. Those benefits on an independent website cost more than Etsy charges overall, so I consider it a huge win.
If you have a blog on WordPress to supplment your product line (or plan to…which I HUGELY recommend), this is a great option. Woocommerce is the most popular ecommerce website that allows you to customize every detail. Woocommerce is free to WordPress users (minus hosting & credit card fees) with upgrades available.
Facebook Catalogs & Instagram #taptoshop
You can sell your items on Instagram and Facebook (!). Facebook allows you to upload your entire line through a Business Manager Page into a catalog. You can then connect your catalog to Instagram for the #taptoshop function.
Facebook is a social networking site where you can share pictures, comments, links, and ideas with other people online. Creating a business page on Facebook for your product line allows you to promote yourself for free and connect to customers.
Instagram is another social networking site that allows you to share photos, videos, and comments. This platform is more ‘mobile’ and has a slightly different user base than Facebook. The use of hashtags in posts allows you to reach a broader audience.
Social Media Content Calendar
Just. Yes. A social media calendar that has 365 days of posts laid out for you so that you don’t have to sit and twiddle your thumbs wondering what to post (a major time water for sooo many small business owners). This calendar literally hands you more time to work on creating product, working on your website, interacting with customers…anything BUT having to generate your own social media content ideas.
Angie (the content calendar creator) even has editable Social Media images available that you can use as-is or change on Google Slides to use your own brand color palette and fonts.
Pinterest is a visual search engine that is used to help individuals find content online through the use of pictures. Pinterest is most popular for finding ‘DIY’ or ‘How To’ articles such as recipes, crafts, and home decor. However, it is very quickly gaining popularity for ALL areas, including education, science, and the medical field. After you create an account with Pinterest, you can save articles (called ‘pins’) into personally created categories (called ‘boards’) so that you can quickly find them later.
Tailwind is the scheduling tool that bloggers and makers/retailers use to submit their content to Pinterest. Tailwind assists in promoting content and scheduling it on Pinterest at the best times for your particular customer base (a MUST for proper exposure). To be effective on Pinterest, you should be scheduling between 30-50 pins a day at optimized times, a task that no individual can do without a tool like this. Give Tailwind a test run right here with no strings attached.
Viral Pin Formula Ebook
The #1 ebook (instant download on your smart device or computer) to help you create the visuals for posting quality content on Pinterest. This INCREDIBLY well-written and designed resource helps you to create pin designs that get shared over and over again. The ebook includes creating graphics, creating copy, strategies, and promotion. An affordable tool that will pay you back quickly after you implement the lessons.
Pinterest Marketing 101
Pinterest is the number one platform to promote your handmade business on, and Angie walks you through HOW to use it step-by-step. If you are already familiar with Pinterest and Tailwind, look into her Pinterest Traffic Trifecta course for more in-depth instruction on how to get incredible traffic from your published content.
WordPress.org is a free website building program that is most often associated with blogging. A blog is a regularly updated website that can drive massive traffic to your online store if done correctly and updated consistently. By choosing WordPress as your website platform, you can also add on Woocommerce (a popular ecommerce platform).
Blog By Number
Blogging changed the entire way I look at and run my business. I went from ‘just selling online’ to being a well-rounded business and entrepreneur with the addition of a blog.
Suzi Whitford (a superstar in the blogging world) teaches you how to build your blog successfully from day one, and has an entire library of other courses to help as you grow. This course is geared towards moms, but don’t let that stop you. This has been purchased and valued by everyone from stay-at-home-moms to medical professionals.
Making Sense of Affiliate Marketing
Did you know that you can earn income on your blog by promoting products, businesses, and services that you already use and suggest to others? This is called affiliate marketing, and you can make some SERIOUS income if you learn how to do it correctly. Adding affiliate marketing to my business model has helped to create a consistent income for my family. Michelle is the queen of affiliate marketing (as in…makes over $50k a MONTH from it) and provides an amazing Facebook support group.
Email marketing is absolutely key to building your business over time. Ask any successful ecommerce guru, and they will tell you that they really started to see their business grow when they developed and nurtured their email list. I’ve tried 3 different email services and MailerLite is the BEST hands down. They have drag-and-drop email templates, automation services, countless integrations, and you can get your first 1,000 email subscribers for free here.